Air purifiers are on the rise in the UAE. CentroGreen arrived with excellent technology and almost zero recognition. It needed to look trustworthy, premium and serious about health.

CentroGreen could not lean on decades of history or global awareness. The brand had to enter a crowded category with limited budget and a tight launch timeline. Our task was to position an upper mid-class, high-quality air purification brand that feels more advanced and more honest than its competitors.

AI supported us in research, naming and copy drafts, visual exploration, design system workflows and parts of code generation for the website. We used detailed prompts and structured inputs to get meaningful outputs quickly. The core work—art direction, logo, key visuals, messaging and UX decisions—was created and owned by the design team, with AI acting as an assistant, not as the author of the brand.

CentroGreen now enters the UAE market with a focused story, a recognisable identity and a digital presence that makes its technology understandable and desirable. Early signals show increased traffic, stronger engagement and longer time on site. The project proves that even a new player can claim a credible space in a sensitive category—if the brand is built on clarity, precision and real product strength.