Influencer marketing is growing fast, but for many companies it is still chaotic, time-consuming, and hard to measure. TheyTalk needed a brand and product presence that clearly explained the value of AI-driven matching, built trust with investors and partners, and felt native to the social media world influencers live in.

The founders wanted a strong, expressive identity and a demo-ready platform to pitch to investors—on a tight budget and an even tighter deadline. We had to create something that speaks to two very different audiences at once: influencers who live in a visual, social space, and business decision-makers who care about clarity and ROI.

AI helped with research, visual exploration and generating supporting media assets, especially for speed and volume.The actual identity, art direction and UX decisions came from the design team; AI acted as a production helper, not a creative director.

TheyTalk now has a bright, unapologetic visual identity and a set of platform screens that tell the story in seconds: this is influencer marketing with a brain.The logo and design system give the founders a recognisable face for the product in investor rooms and early sales conversations. The project proves that even under start-up constraints, you can build a brand that feels fast, ambitious and ready to scale.